Developing & Implementing Your Marketing Strategy

The May 2019 Business Success Knowledge Circle will be held on Wednesday the 8th at 3 pm ET.

Guest speaker Tricia Stone, Owner at Stone Marketing Strategy, will be presenting, "Developing & Implementing Your Marketing Strategy."

Marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry trends.

In fact, 76% of marketers think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. And it isn't slowing down.

So, as a business owner, what can you do to market your business without getting left behind? What channel is most effective for you? How do you define your ideal client? And, once you’ve done that, what is the best way to reach them?

During this presentation, we will discuss the state of marketing today, defining your ideal client, how to develop an integrated marketing plan and discuss strategies you can implement in your business tomorrow that will help you stay top of mind with your ideal clients.  

Key Topics to be covered include:

• Marketing trends today
• Defining your ideal client
• Components of an integrated marketing plan

• Your digital presence
• Social media platforms & strategies
• Education-based content strategy
• Utilizing video in your marketing
• Paid vs. Organic, Native vs. Curated Content
• Strategies to start integrating into your business

Tricia Stone started her career in marketing in 2002 and has over 17 years of combined traditional and digital marketing experience, 6 of those years were in the financial services industry as a vice president of marketing. In addition, Tricia is an expert when it comes to developing and executing high-level marketing strategies. A firm believer in generating fluid strategies that foster measurable results, Tricia thrives on providing clear communication and transparency while partnering with those who seek to expand their business.

 

More information