Master of One: Three Key Elements for Niche Market Success

When:  Jan 8, 2020 from 15:00 to 16:00 (ET)
The January 2020 Business Success Knowledge Circle will be held on Wednesday, January 8th at 3 pm ET.

Guest speaker Adam Kornegay, RCC from Pathfinder and FPA's Coaches Corner will be presenting, "Master of One: Three Key Elements for Niche Market Success."

To many planners, niche marketing can feel very counter-intuitive and restrictive.  But a strong niche can build one's reputation for deep subject matter expertise while creating a sense of confidence among clients who are part of that niche. Being a jack of all trades isn't nearly as rewarding as being a master of one for the planner who specializes in serving the needs of a specific group of clients.  In this presentation Adam will cover:

  • The direct and indirect benefits of specialization
  • How to choose and evaluate your niche
  • Expanding your expertise by understanding the needs, concerns and challenges of your niche
  • Demonstrating your expertise through your client advice process
  • Marketing your expertise to attract new clients in your area of specialization

Since co-founding Pathfinder in 2009, Adam has guided financial planners in the areas of business vision; business strategy & implementation; core beliefs; client advice process & service standards; client data analytics.  Adam earned his B.S. in Economics with a marketing concentration from the Wharton School at the University of Pennsylvania and is a Registered Corporate Coach with the Worldwide Association of Business Coaches.


Online Instructions:
Login: Please register at the above link