Racial Differences in Trust and its Impact on Client Communication

The August 2019 FPA Latino Knowledge Circle will be held on Thursday, August 29th at 2 pm ET.

Guest speaker Dr. Terrance Martin will be presenting, "Racial Differences in Trust and its Impact on Client Communication."

In a repeat of his FPA Retreat 2019 session, “Racial Differences in Trust and its Impact on Client Communication,” Dr. Terrance Martin will explore why working with diverse groups continue to be a challenge in the financial planning profession and how planners can be more culturally competent. There is a belief that affinity drives the decisions to seek financial advice. However, the moderating factor may be trust itself. This session explores how trust may affect help seeking behavior among minority groups. In addition to this, the session will also explore how trust affects the willingness to implement investment strategies among minority groups. The session will end with recommendations on how practitioners can build trust with diverse (minority groups) prospects and clients and improve the lines of communication. Join us for this Knowledge Circle call to lean how to explain the economics of trust and how trust impacts communication with their diverse client groups, identify strategies to improve trust among their diverse groups of clients, and list some communication strategies that can be used in building trust with their diverse client groups.

From the Twin Island Federation of St. Kitts & Nevis, Dr. Terrance Martin is an assistant professor of financial planning at Utah Valley University in Orem, Utah. Dr. Martin teaches courses in personal finacnial planning. Dr. Martin's research focuses on financial advice and financial decision making and has been featured on NASDAQ.com, CNBC, CNN Money, Yahoo Finance, WalletHub, as well several newspapers and magazines across the United States of America. Dr. Martin advocates for improved financial literacy and has raised over $100,000 to help support his efforts of improving financial decisions among minorities.

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