Standing Out in a ‘Finfluencer’ World: How to Win with Today’s Media

The October 2026 PridePlanners Knowledge Circle will be held on Tuesday, October 13th at 12 pm ET.

Guest speaker Ben Lewis with FPA will be presenting, "Standing Out in a ‘Finfluencer’ World: How to Win with Today’s Media."

The media landscape has been transformed by the explosion of finfluencers, digital noise, and always-on content. So how do real financial planners cut through the clutter and become the real voices journalists trust most? In this session, you’ll learn how to demonstrate credibility, deliver value to reporters, and turn media placements into powerful third-party validation for your brand and standing as a trusted, qualified financial planning professional. With fresh insights from FPA MediaSource query trends, you’ll walk away with practical strategies to build reporter relationships and show journalists—and the public—why your expertise matters.