Lifelong client relationships are the lifeblood of the financial advisory industry. As advisors, you often emphasize expertise in a specific demographic of client, and important words like differentiation, segmentation, and personalization are continually talked about in terms of how you appeal to them. Personalization, when not executed efficiently, can be detrimental, from causing low profitability, to putting a strain on team members.
One way financial advisors can create personalization at scale as a part of their growth efforts is through technology. According to a study conducted by PWC’s Digital Services group , marketers that provide personalized ...