William Holliday, MBA, CFP, CEPA, AIF

President

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CEO & Wealth Consultant at Elite Wealth Management, LLC

I love being a financial planner. Being a financial planner is one of the few professions where I can actually see the value that I provide to clients and how they benefit from it. My goal is not to simply make clients more money; I also want my clients to worry about money less and to enjoy life more.

Brian Travis

Past President

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Liability Advisor at C2 Financial Corporation

Brian Travis is an independent mortgage loan consultant for all purchase and refinance mortgage loans and a certified reverse mortgage specialist with C2 Financial Corporation based in San Diego, California.
Brian chooses to specialize in the reverse mortgage field because reverse mortgages have the ability to change people’s lives for the better as they transition into their retirement years. So that retirement can look like what you actually want it to be.
Brian spent many years as the owner of his own small special event and meeting planning business. The same enthusiasm, creativity, attention to detail, and dedication that it took to operate a successful small business translate well when working with you and your family to find the right reverse mortgage solution and make it a reality.
Brian lives in Encinitas, California near San Diego and close to the beach. He likes to spend his time hiking in the hills, fishing at the beach, gardening at the local community garden, and enjoying the company of his friends and grown-up kids.

Amanda Keith, CPA, MLO

Treasurer

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FHA Home Equity Retirement Specialist at Mutual of Omaha Mortgage

Amanda Keith is a CPA and licensed Home Equity Conversion Mortgage (HECM) and Jumbo Reverse Mortgage Specialist. As an experienced financial professional, Amanda offers in-home complimentary consultations. She can help you and your clients understand how this federally-insured loan program can be used to improve retirement cash flow. If you or someone you care about is looking for ways to improve cash flow during retirement years, and/or downsize/rightsize to a “forever home,” the FHA-insured, deferred repayment, and recently revamped HECM program, is something you will want to better understand. Amanda also specializes in the Jumbo reverse mortgage programs. Amanda is a trusted resource for financial professionals, realtors, and retirees, and has provided industry updates and training to various PFAC fiduciary groups, NAPFA financial advisor teams, CalCPA groups, OBAR, and other Realtor associations throughout the country. She has also spoken as a guest lecturer to Merritt College’s Real Estate Finhe helps finance profance class. Sessionals and consumers to gain a deep understanding of program guidelines and brainstorm ways to use this flexible planning tool to serve the Boomers and Beyond. Amanda enjoys hiking, exploring the Bay Area, and is involved in various financial literacy programs for Bay Area youth.

Arthur F. Dicker

Programs Chair

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Retired Wealth Strategist

Provide advice regarding financial planning, estate planning, taxes, retirement planning, and insurance.

Jeremy P, Kovacevich, MBA, CFP®

Advocacy Council Chair

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Partner Wealth & Advisor at Kaiyo Wealth

Jeremy Kovacevich, CFP® For more than a decade, I’ve had the honor & opportunity to work with successful individuals and families to help them achieve their life goals through comprehensive wealth management. As a result, clients better understand their wealth and gain clarity into their most relevant opportunities & risks, culminating in a deep knowledge of their balance sheet and values. By joining Kaiyo Wealth, I’m excited to enhance and deliver the best practices I’ve developed over time. Furthermore, working with Kaiyo will allow me to focus on clients without conflict of interest. My passion for financial planning goes beyond the office. I’ve enjoyed numerous leadership roles in the professional community and support young planners in their pursuit of CFP® accreditation. When I’m not working, I enjoy spending time with my family, traveling, reading, hiking & yoga. Education and Professional Designations BA Cultural Anthropology MBA Financial Planning CERTIFIED FINANCIAL PLANNER

Vanja Vermezovic

Membership Chair

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Administrative and Advisor Experience Manager at WestPac Wealth Partners

Joseph Schaaf, CFP®, AIF®

NexGen President

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Associate Advisor at Pure Financial Advisors, LLC

Joseph is committed to providing comprehensive financial education; a passion he carries into his role as an Associate Advisor. As a fiduciary, he prioritizes empowering clients to make informed and confident financial decisions. Joseph earned his CERTIFIED FINANCIAL PLANNER® certification following his graduation from San Diego State University, where he earned a Bachelor of Science in Financial Services. Prior to his current role, he served as a Senior Financial Planning Strategist at Pure Financial, specializing in cash flow modeling, tax planning, investment management, insurance analysis, and estate planning.


Furthering his dedication to financial education, Joseph serves as President of the Financial Planning Association’s NexGen group in San Diego.


Originally from the college town of Davis in Northern California, Joseph moved to San Diego in 2017 and has since embraced the area as home. He enjoys outdoor activities, particularly golfing and skiing, and values spending his leisure time backpacking the California Wilderness.

Christina Hammann, CFP®, CPWA®

Sponsorship Chair

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Financial Planning Manager at Carter Financial, LLC

As Financial Planning Manager, Christina is passionate about designing customized personal financial plans for clients focused on financial independence. She is involved at all levels of tailoring wealth advisory services. Christina also serves as Chief Compliance Officer (CCO) for Carter Financial, LLC. She holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) and Certified Private Wealth Advisor® (CPWA®) designations. She resides in Cardiff with her husband and two children.

Cheryl Cousino, CFP®, AIF®

Women's Initiative Chair

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Financial Planner at Cetera Investors

With over 25 years of experience in the financial planning industry, a dual-focus career has been built to deliver exceptional value to clients and financial advisors alike. As a Leader and Mentor, knowledge and expertise are shared to support the development and growth of other financial advisors. Mentoring and collaborative partnerships have positively impacted the lives of their clients, with a collective reach extending to more than 1,000 individuals across various practices. Financial planning should focus on understanding clients’ individual goals and crafting plans that align with their lives. Success is built on trust, strong relationships, and personalized strategies that help clients achieve what matters most. A commitment to guiding individuals, whether clients or advisors, remains central to unlocking full potential and achieving meaningful goals. By fostering a culture of trust, education, and personalized strategy, the aim is to empower others to create sustainable success. Whether you are seeking a trusted partner to help achieve your financial objectives or an advisor looking to grow your practice, I invite you to connect with me to explore how I can support your journey.

Marzena Nelson

Member at Large

Focus: Women's Initiative 

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529 Consultant at ScholarShare 529

Armed with a Master’s degree in International Affairs from the New School University, Marzena has provided education-centered consultations at TIAA-CREF Tuition Financing, Inc. since 2019. Her acquisition of FINRA Series 6 and 63 registrations further enhances her ability to educate families about saving for higher education.

Jody Jacobson, PhD

Member at Large

Focus: Mentorship Program

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CEO and Executive, Business, and Marketing Consultant and Coach at Human Skills Institute

Jody Jacobson, PhD, Co-founder, CEO Executive coach, leadership consultant, author, and speaker. Jody established the Human Skills Institute™ in 2018 to help financial advisors manage major transitions for sustainable growth. Whether they want to shift from work horse to owner-leader, build a higher functioning team, stop giving away their time and expertise to the wrong clients, hire the right people, get more referrals, or stop feeling like an imposter, I help them change their mindset and achieve their biggest goals with confidence and ease. With her strong backgrounds in business and marketing strategy, neuroscience, leadership, and learning theory, she helps advisors and firm owners, executives, and entrepreneurs, create meaningful growth by optimizing their human skills and aligning their business and marketing strategies to attract and retain ideal clients and talent.She believes the best way to get the biggest return on growth effort (ROGE™) is to do more of the right things, not just more, more, more. Having survived a near-death experience, Jody knows that each of us has options, even when it doesn’t feel that way. We each have the power to choose overwhelm or focus, clarity or confusion, productivity or procrastination, leading or over functioning.

Sarah Lindsey

Member at Large

Focus: Women's Initiative & Programs

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Certified Mortgage Planning Specialist at Synergy One Lending

Sarah Lindsey is a mortgage professional with over 10 years of industry experience. Her core values are based on one simple approach – provide the client with trusted expertise, personalized information, specific to their needs. She has helped thousands of families purchase and refinance properties since joining the residential mortgage industry in 2004. As a mortgage advisor, Sarah is committed to a holistic approach with her clients. She is very passionate about a home being “one of your biggest investments and an integral part of an overall tax and financial plan. My goal is to empower my clients through mortgage education and a collaborative approach with their other financial partners.” Sarah currently serves as a Loan Officer with Synergy One Lending’s Solana Beach branch and has been awarded the 5 Star Mortgage Professional award every year since 2017. She is a resource member for the San Diego Chapter of the Financial Planners Association, sits on the board of Junior Achievement (a non-profit promoting financial education, work and career readiness and business ownership to school age children) and has been featured in Forbes magazine.

Chrissy Chase, AFC

Member at Large

Focus: Networking

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Accredited Financial Counselor™ at CLC Financial Coaching

After years working in traditional financial roles, I realized that knowledge alone doesn’t create change. People don’t struggle with money because they lack intelligence. They struggle because money is deeply tied to emotions, habits, relationships, and life transitions. That insight led me to shift into financial coaching, where the focus is clarity, confidence, and sustainable behavior change.

Today, as an Accredited Financial Counselor™, I work with individuals, couples (especially engaged or newly married), and small business owners who feel overwhelmed, stuck, or uncertain about their financial direction. I help them organize their finances, build systems that actually fit their lives, and make intentional decisions that support both their goals and their values.

My approach is judgment-free, practical, and collaborative. I don’t believe in rigid rules or one-size-fits-all solutions. I believe in helping people feel calm, capable, and in control of their money so it supports the life they’re building.

I am excited to embark on this journey with you, and look forward to being a part of your financial success story.