Episode 7: Carl Richards
This is a special re-release. In 2018, host Jody Jacobson, PhD conducted a series of 30 interviews with top financial planning thought leaders. This conversation with Carl Richards, CFP®, The Sketch Guy, was the one listeners returned to most. With Carl joining the FPA of San Diego chapter as a featured speaker at the Annual Symposium on September 24, 2026, the timing felt right to bring it back.
Carl Richards is a financial planner, speaker, and author known for using simple hand-drawn sketches to make complex financial ideas accessible. His New York Times column and books, The Behavior Gap and The One-Page Financial Plan, have shaped the thinking of planners around the world.
In this conversation, Carl and Jody explore what it really means to communicate well with clients: the power of visuals, the discipline of listening, how to keep your own values off your clients’ plans, and why Carl believes the future of advice is listening.
Note: This episode runs approximately 65 minutes.
Jody Jacobson, PhD is a coach and advisor to financial planners and the business owners they serve. Connect with her on LinkedIn.