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Hosted by Jody Jacobson, PhD, an executive coach and consultant who has interviewed dozens of top industry thought leaders, we explore success strategies from career entry through succession. Planning success involves making critical decisions at every stage; from building a firm and developing systems, to leading a team, planning for succession, and navigating the identity question of what comes next. In this podcast series you’ll learn from diverse success stories from our community of practice right here in America’s Finest City.

Jody Jacobson, PhD

Member at Large

Focus: Mentorship Program

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Episode 1:

The New FPA of San Diego Managing Growth and Transitions from Start to Succession Podcast. 

In the first episode of Managing Growth and Transitions from Start to Succession, host Dr. Jody Jacobson sits down with William Holliday, President of the FPA San Diego chapter and Founder & CEO of Elite Wealth Management.


William shares his journey from financial advisor to firm owner, offering insight into his non-linear path into the profession and the lessons that shaped his growth along the way.


They discuss the importance of mentorship, continuous learning, and community, along with practical perspectives on building a firm, finding your niche, and supporting the next generation of advisors.

Whether you’re just starting out or thinking about ownership, this episode sets the stage for the conversations ahead—focused on navigating growth and transition at every stage of your career.

Episode 2:

In this episode, Dr. Jody Jacobson sits down with Aubrey Brown, CFP®, EA, of Weatherly Asset Management to explore his journey into wealth management—and the lessons that shaped it.


Aubrey shares how his early focus on technical expertise evolved into a deeper understanding of what truly drives success: strong client relationships.


They discuss the shift from technical skills to communication and curiosity, the role of organizations like the FPA in advisor growth, and the importance of collaboration across generations.


Whether you’re early in your career or thinking about the future of the profession, this episode offers practical insight into what really matters in financial planning.

Episode 3:

What really changes when an advisor becomes an owner?

In this episode, Kim Benson shares her journey from corporate accounting to financial planning—and ultimately into firm ownership. We dive into the real transitions behind that leap, from navigating imposter syndrome to stepping into leadership and thinking like a business owner.

We also explore what firm owners should consider when bringing in the next generation, and why succession is more about people than process.

If you’re thinking about ownership—or preparing someone for it—this conversation will help you see the path more clearly.

Episode 4:

Your FPA of San Diego membership has more to offer than you might be using. In this episode, host Jody sits down with Brian Travis, board chair, past chapter president, and one of the most connected people in the San Diego planning community, to talk about how planners at every stage can plug into the chapter in a way that actually moves the needle for their practice.

Brian makes the case for building relationships with centers of influence inside your chapter, and why that's one of the highest-leverage things you can do for your clients. He also brings his own specialty into the conversation: as a reverse mortgage expert with C2 Financial Corporation in San Diego, Brian has spent years helping retirement-focused planners offer more creative, personalized strategies, including solutions most planners haven't considered.

You'll also hear what's coming up for FPA San Diego this year and why now is a good time to get more involved.

Whether you've been a member for years or you're still looking for your entry point, this conversation is worth your time.